About Us
JUSTIN
At the age of 14, Justin Roethlingshoefer was already obsessed with peak performance. That obsession led him to a career first as a professional athlete and then as a strength & performance coach working with the NHL for nearly a decade.
As the productivity hack industry continued to grow, Justin noticed that the very thing he had been hired to do for NHL players was being integrated into entrepreneurial life. The only problem was people weren’t actually getting anything out of it.
The more entrepreneurs and business leaders that came to him for advice on what he was doing to stay on top, the more he knew that there was a place for something like OwnIt to help maximize the output of these leaders.
But outer energy is only half the equation. When it comes to entrepreneurs and executives, physical capability is nothing without the mental and emotional acumen that allows you to make better, smarter decisions from a place of certainty.
At OwnIt, we also focus on what we call “inner energy,” as guided by Justin’s co-founder and fiancé, Alyse Gaulin. At a young age, Alyse made the connection most of us make in today’s society: Financial stability is the starting point of success and happiness. Coming from a family with such tenacious work ethic, Alyse set her eyes on professional success.
By the time she was 27, she’d checked all the boxes: she spoke three languages, owned an apartment in New York City’s trendy East Village, and had climbed her way to a position as an Executive at Christian Louboutin. She had the job, the money, the success—but, it as happens to so many of us, realized that none of this guaranteed happiness. And for all her achievements, she didn’t feel fulfilled.
This realization sparked a quest of self-discovery, and after reading dozens of books, taking myriad courses and logging in over 500 hours worth of certificates and training, Alyse developed a system that brings the missing piece: fulfillment.
ALYSE
Alyse and Justin (and not to be forgotten, their puppy Delano) created OwnIt specifically for people who are beyond just “checking all the boxes’’ and are sick of running on the hamster wheel to nowhere. The guiding principles ingrained into OwnIt clients help them balance out their own Energy Equation.
The Energy Equation is that perfect equilibrium between your inner and outer energies that the industry forgot to mention to you.
When leveled, the “tangibles” and “intangibles” of productivity work with you rather than against you. We always are so focused on the tangible metrics like HRV, body temperature, and hours of sleep because those are simple adjustments.
Here’s the catch: Those “simple adjustments” definitely work, but only when your outer energy is aligned with your inner energy. By inner energy, we’re talking about your mental state or your stress response, things that you were TOLD were hard to quantify… Until now.
Once you’re taught how to dissect and assess the pieces that make up your inner energy, it will directly feed into your outer energy performance and your success will taste that much better.
Why? Because you didn’t just run through the wall and hurt yourself like most people would, you simply opened the door and walked through it.